Head of Marketing and Student Recruitment. Cardiff University.
Since the introduction of Datafiltr in 2014, we have seen a positive transformation in the way we evaluate and deliver our schools liaison activity.
Through precise targeting, using a range of data, we have seen a significant increase of over 20% in the number of accepted students from school events we have targeted and attended.
The software allows the whole team to collate the most vital information Using the huge range of filters to refine our target schools including application data, profile and academic performance of the school. We are able to make quicker decisions on schools we would like to target.
Analysis in Datafiltr shows an increase of over 20% in accepted students from Year 12 events Cardiff attended.
The recruitment team used Datafiltr to re-focus their activity, by targeting schools where the profile of the school suggested there could be potential growth in terms of market share for applications.
Now, almost 3 years and 3 cycles later, the team can clearly see the evidence of the success of this change of strategy. Analysis in Datafiltr shows an increase of over 20% in accepted students from Year 12 events Cardiff attended.
The University has continued to meet not only its recruitment targets (which have grown each year) and associated objectives but more importantly we have maintained entry requirements.